CustomGuitars.com
CustomGuitars.com is an online advertising success story in every respect. Since the new website went up, traffic has increased over five hundred percent.
The first step was to create a nice, 40+ page online brochure. The more great content a site has, the ’bigger the blip’ on a search engine’s radar.
The next step was to try out different performance-based programs, analyze a range of statistics and make the appropriate modifications. As a result, this site has a very competitive ranking on all the major search engines.
Inquiries are way up, conversion is excellent and his site is now a real asset.
Does online advertising really work?
In the name of "saving money", small businesses will start by skipping the marketing step – marketing strategy based on market analysis – and jump straight to ad buying, often with an ad they created themselves. If online advertising simply looks like another opportunity to save even more money, then this is going to be the Question of the Year: Does online advertising really work?
It depends on your marketing strategy. If online advertising simply looks like an opportunity to save money, then the answer is no. Sorry, but the world is lot more competitive than that. A formula that is both successful and affordable for small businesses is the performance-based marketing strategy.
Performance-based online advertising is a very affordable way to bring qualified traffic to a site. If the site isn’t converting that traffic into sales, spending more money on promotion simply reproduces the same poor performance on a larger scale. It doesn’t solve the problem and we wind up feeling like that guy in the photo.
Fix the marketing problem first, and then invest in online advertising.
Contact Walter Sargent when you want more customers.